Hello Landing is a US-based platform that lets people move between fully furnished apartments with a single membership. As the product matured, it needed a visual language to match: sophisticated, accessible, and human.

The goal was an icon system flexible enough to work across web and mobile, while staying true to Landing's relaxed, modern aesthetic. Every element had to feel like it belonged to the same world as the rest of the brand.

Working alongside the head of design and the product team, we mapped every platform, defined the audience, and moved into sketches focused on metaphor, coherence, and scalability. Stroke weight, color, and grid were locked in early, then stress-tested for legibility and delivered with a style guide for the team to build on.