Why illustration matters
In saturated markets, everyone has good design. What people remember is a coherent visual language, not just illustrations.
Memorability
We remember pictures,
not paragraphs.
People scan past blocks of copy and lock onto what's visual. And what they see, they keep: we recall far more images than words, and recognize them with near-perfect accuracy days later.
Nielsen Norman Group (eye-tracking); picture superiority effect, Standing (1973).
Recognition
Distinctive visuals are a growth asset.
Icons, illustrations and visual codes are what let people notice, recognize and recall a brand. Marketing science treats these as distinctive brand assets — a measurable driver of growth, not a cosmetic layer.
source: Ehrenberg-Bass Institute — Romaniuk, Building Distinctive Brand Assets.
Consistency
A system outlasts a single illustration.
Distinctive assets are built over time and only work through consistent use. That's why I build visual systems, not one-off pieces — coherent languages a brand can own for years, across every surface.
Source: Ehrenberg-Bass Institute.
About
Pablo Domrose is an illustrator and designer based in Barcelona. He specializes in illustration and icon systems: icon families, illustration languages, and the aesthetic logic that holds them together.
Services
Pablo Domrose is an illustrator and designer based in Barcelona. He specializes in illustration and icon systems: icon families, illustration languages, and the aesthetic logic that holds them together.
Featured work
Brand Illustration
A modern restaurant that combines its recipes with flowers.
Brand Illustration
City illustrations that make you want to pack your bags.
Brand Illustration
Illustration System & Brand Language
Brand Illustration
Illustration System & Brand Language
Brand Illustration
Environmental Design & Office Identity
Brand Illustration
Some illustrations for a note-taking app start-up.
From The Sketchbook