Mainsplash is a marketing agency helping small businesses stand out and grow by making marketing simpler and more accessible. Working closely with Jeremy, we set out to give the brand a fresh personality, making it feel more human, playful, and bold. We took inspiration from 90s Yellow Pages ads, with their bold typography, quirky illustrations, and unapologetically playful approach to advertising. We wanted to bring some of that character and nostalgia into the new identity. The refresh included a new logo, a vibrant color palette, custom iconography, and illustrations. Each element was designed to bring more character to the brand while keeping the visual language clear, approachable, and consistent.