WildWhip is a premium pet brand creating lickable treat mixes for cats. The project focused on building a web icon system that feels structured, soft, and sensory at the same time.
The icon system was built using the Material Design grid as a foundation, giving each symbol a precise and consistent structure for digital use. From there, the visual language was softened through gentle gradients and subtle textured contours inspired by the softness of a cat’s fur.
The result is a scalable icon family that balances functional clarity with a tactile, premium feeling, helping WildWhip communicate product benefits, flavor moments, and pet-care details across its website.
The icon system was built using the Material Design grid as a foundation, giving each symbol a precise and consistent structure for digital use. From there, the visual language was softened through gentle gradients and subtle textured contours inspired by the softness of a cat’s fur.
The result is a scalable icon family that balances functional clarity with a tactile, premium feeling, helping WildWhip communicate product benefits, flavor moments, and pet-care details across its website.
The icon system was built using the Material Design grid as a foundation, giving each symbol a precise and consistent structure for digital use. From there, the visual language was softened through gentle gradients and subtle textured contours inspired by the softness of a cat’s fur.
The result is a scalable icon family that balances functional clarity with a tactile, premium feeling, helping WildWhip communicate product benefits, flavor moments, and pet-care details across its website.
A structured icon system with a softer edge.
Every icon was designed to work as part of the same family: clear enough for interface use, expressive enough for a premium pet product, and detailed enough to carry the brand’s soft, lickable, cat-centered personality.
