Live Without Limits
When Hello Landing opened offices across the US and Latin America, they needed spaces that felt alive, local, and on-brand. The challenge was to bring the brand's visual identity into the physical world without losing the warmth and specificity that makes each city unique.
The challenge
Bring the brand's visual identity into the physical world without losing the warmth and specificity that makes each city unique.
Services
Illustration, Graphic Design
Client
Landing
The approach
For each location, I studied the culture, history, and character of the city to find the visual stories worth telling — then translated those into murals, signage, and print pieces that could make people feel at home from the moment they walked in.
The work spanned three cities across two countries: large-scale murals for the San Francisco and Birmingham offices, each reflecting the local spirit of its city; environmental signage and illustrations for the Mexico City office, developed as a cohesive decorative system; and a series of city posters used as branded art throughout Landing's spaces.
The result
A set of spaces where the brand doesn't just live on a screen, it surrounds you. Every mural, poster, and sign reinforces the same idea that drives the product: that wherever you land, you're home.