Building a Visual Universe for Modern Living
Landing is a US-based tech platform that lets people move between furnished apartments across the country with a single subscription. As the brand scaled, it needed a visual language that could feel warm, human, and consistent — not just across one campaign, but across every digital touchpoint.
The challenge
Replace generic imagery with a cohesive illustration system that designers and marketers could use across formats: product pages, ad campaigns, onboarding flows, and more.
Services
Illustration, Art Direction
Client
Landing
The solution
A full vector illustration ecosystem built around the brand's core color palette. This included a three-step "How It Works" system using distinct colors to guide users through the product experience; a lifestyle illustration series inspired by French comic aesthetics — elegant lines, black and white with contrasting color — evoking comfort, community, and modern city living; and a set of ad campaign illustrations designed to communicate the ease of flexible living, where moving from one apartment to another feels effortless.
The result
A scalable, emotionally resonant visual system that speaks directly to Landing's audience, and gives the brand a consistent, recognizable voice across every digital channel.